Wisconsin

Heat pump incentives in Wisconsin

Focus on Energy

verified 2026-07

up to $1,000

Focus on Energy, Wisconsin's statewide ratepayer efficiency program, offers air-source heat pump instant discounts of $400-$900, up to about $1,000 for qualifying equipment, for all income levels. Verify current amounts by measure.

Program source: focusonenergy.com

Utilities in Wisconsin with nothing to claim

We check these and they pay nothing toward a heat pump today. They are listed rather than dropped, because if you are here looking for one of these names then this is your answer, and an empty page would read as an oversight instead of a result.

We Energies

Paid through the state program

Wisconsin heat pump money runs through Focus on Energy, the statewide ratepayer program, rather than through this utility separately. You claim it through Focus on Energy, and because it is an instant discount it comes off the price at the table rather than being filed afterward. The engine holds no separate We Energies heat pump rebate on top of it.

focusonenergy.com · verified 2026-07

Madison Gas and Electric

Paid through the state program

Wisconsin heat pump money runs through Focus on Energy, the statewide ratepayer program, rather than through this utility separately. You claim it through Focus on Energy, and because it is an instant discount it comes off the price at the table rather than being filed afterward. The engine holds no separate Madison Gas and Electric heat pump rebate on top of it.

focusonenergy.com · verified 2026-07

Utility programs in Wisconsin

These are the named utility and ratepayer rebates on file for Wisconsin. You claim the one that serves your address, not the total. Each card carries the program’s own terms: what equipment qualifies, who is eligible, what the cap actually is, and whether it stacks.

Xcel Energy Wisconsin

xcelenergy.com

Varies

by measure

You claim it after installVaries by measure

Focus on Energy participant.

Equipment that qualifies
Confirm SEER2/HSPF2 tier with the program.
Who qualifies, and the cap
Xcel Energy Wisconsin participates in the statewide Focus on Energy program; claim through Focus on Energy. Confirm any utility-specific adder.
Stacking
Confirm with program.

Focus on Energy

focusonenergy.com

$1,000

maximum

Instant, taken off the priceTiered by efficiency

Statewide ratepayer program: air-source heat pump instant discounts $400-$900, up to $1,000 qualifying; all incomes.

This one is already inside your quoted price. A participating contractor takes it off at the point of sale, so do not budget for it a second time as money arriving later.

Equipment that qualifies
Air-source heat pump instant discounts $400-$900, up to $1,000 qualifying.
Who qualifies, and the cap
Statewide Wisconsin ratepayer program (Focus on Energy). Up to $1,000.
Stacking
Instant discount at point of sale; all income levels; confirm additional measure discounts.

What your system should be sized for

A heat pump in Wisconsin should carry the house on the coldest design day, not the average one. These are the winter design temperatures our engine sizes against, in AHRI heating region V (7,100 heating degree days at the Milwaukee reference metro).

CityDesign tempBasis
Milwaukee-2°Festimated
Madison-7°Festimated
Green Bay-9°Festimated

Get notified when instant quoting opens in Wisconsin

One email when your market goes live, plus an alert if a program on this page changes. Nothing else.

  • Rebate amounts are estimates and subject to change. Verify current program terms and eligibility before quoting a final net price.
  • Eligibility varies by income, equipment efficiency, utility territory, and program funding availability.
  • State and utility programs only. Federal 25C/25D tax credits expired 12/31/2025 and the DOE HEAR/HOMES rebate programs ended 5/29/2026; neither is included.
  • After-install rebates are claimed by the homeowner after installation and are not guaranteed at the point of sale.